When trying to promote themselves online with an engaging website, and develop digital marketing strategies, bigger brands often have many more resources at their disposal, making tasks a lot quicker and easier to achieve. For smaller businesses and startups, on the other hand, a lack of funding can make it tricky for them to achieve the ideal balance between saving money, and earning a successful presence online.
However, while the obvious approach for small businesses may be to create their own website and tackle their own digital marketing, this isn’t usually the cost-effective solution they hope it will be. In reality, seeking professional help from a company dealing with website design in Surrey, BC, typically proves to be a far more worthy investment, with lasting results that extend far beyond the mere creation of a functioning website.
If you’re an entrepreneur or owner of a small business seeking to promote yourself online, here are 5 very good reasons not to go it alone when creating your website:
- Your website may not be up to scratch
Although it is perfectly possible for a layman to create a website that functions, without the expertise and knowledge of modern innovations, trends and technologies, it’s unlikely that it will match up with the professionally designed websites of competitors, let alone stand out from the crowd.
Seeking professional help from a website design company, ensures that your website won’t get lost among the many millions of sites out there, some of which will be offering products or services similar to your own; making it even more important for your site to be unique and memorable.
- You may lose both time and money
It might seem like a simple thing to create a website, but actually, even the very best web designers and developers, spend many hours crafting sites that are engaging and highly functional. For someone who doesn’t know what they’re doing, the time taken to create a website will likely eat into their schedule and not only take them away from other important duties they should be fulfilling, but cost them money, too.
- Your website won’t be SEO friendly
A website that can easily be found during an online search, and which fulfils the criteria of a successful site by both Google and users standards, isn’t easy to achieve. Without specialist knowledge, the chances of an amateur web designer being able to produce a site that is successful in this vital area of digital marketing, are slim to none. Work with professionals, and you won’t ever have to worry about your site not being found by any of the search engines.
- You won’t be connected to social media platforms
You can have an all-singing, all-dancing website, but if it isn’t connected to the most popular social media channels online, it may not be anywhere near as successful as it might otherwise be.
With many golden opportunities to increase your profits via social media, if you don’t have the knowledge and skill to connect your accounts with your website, who knows what you could potentially lose out on just by failing to seek professional web design help.
- Your website won’t be mobile friendly
Huge swathes of the population either use only mobile devices to browse and make purchases online, or use them in combination with a laptop or PC. This means that if your website isn’t easy to view and use when on a smaller screen, you could lose many potential customers, and many thousands of dollars in potential revenue. But, mobile optimization isn’t something just anyone can achieve; hiring a professional web designer is the best solution.
Working with web developers in Surrey is the single most effective strategy entrepreneurs and small business owners can adopt when creating and developing a new website that will propel their brand forward towards healthy profits and longevity. Fail to invest in their expert services, and your website could be everything you don’t want it to be, and more!