If your business has a website that was created on a budget and is no longer fit for purpose, or you don’t yet have one and would like to set one up, seeking help from a professional web designer is the quickest way to get an-singing, all-dancing website that represents your business and brand in the best way possible.
Websites represent a fantastic opportunity to promote your brand and whatever it is you’re selling, but attempting to create one without help from a company specialising in web design in Surrey, could present a missed opportunity to improve online visibility and enhance your reputation.
However, should you wish to go down the DIY route, here are 5 simple steps to get you started on your website design journey:
- Identify your goals and objectives
Determining why you want to create a website is the very first step you should take; even if you’re working with a web design company, they will need to know the answer to this, too. For instance, do you want to try and sell things to customers online, or do you want your website simply to be a source of information for interested people?
Identify your goals, and then move on to step number two.
- Determine what your content will be
Now it’s time to think about the kind of actions you want people to take when they visit your website. If your site was created primarily for selling, visitor actions will be different than if your site was designed to share informative blog posts and articles.
Once you know what you want visitors to do, you’ll be able to tailor your content to match those actions.
- Assess your branding
Try looking at your branding with a fresh perspective, to help you decide how you want your website to look. From its basic design and colours, to font and typography, all of these small details come together to create a website that will ideally represent your brand in the way you want it to, and achieving this is much simpler with a web designer’s help.
- Select the right CMS
CMS software (or Content Management System software) enables the creation, management and animation of a website’s content, and can be used without the need for any specialist knowledge. The type of CMS you choose will depend a lot on what you want to achieve from your website, but although these systems can be used by non-professionals, getting the most out of them is usually best achieved with help from a web designer or developer.
This step, once completed, should then lead to you moving forward and beginning to develop and publish your website.
- Finding a web design company
Working with web developers in Surreyreally is the most effective way of designing and developing a website that does everything you want it to for your business. While you can go it alone, it will almost certainly take you far longer to do, and without the technical expertise and knowledge that they possess, there’s a strong possibility that it won’t turn out as you would have wanted it to.
Many business owners are looking to save money wherever they can, and while that’s totally understandable, cutting costs on designing and developing a modern, functional website, isn’t recommended. Think of hiring a web design company as an investment in the future of your business, and you should find it far easier to part with your money.