Having a website that’s high-converting is absolutely essential nowadays, particularly as many companies rely wholly, or substantially, on their online presence. With competition fierce, websites have become about so much more than merely showcasing a brand, instead,they have become the very lifeline from which the majority of interest and revenue is generated.
But, as important as a high-converting website is, it isn’t aways easy to achieve without professional help from website designers in Surrey. Going it alone is always an option, but be prepared to work hard on the following 10 website design steps:
- Take a modern, user-centric approach to design
Having a minimalist design that keeps clutter and noise to low levels, while allowing for straightforward navigation, is essential for modern websites. As is using colors, imagery and fonts that keep your branding consistent, and responsive design to ensure that mobile device users can access the site with ease.
2. Use optimization for performance and speed
By compressing images, minimizing code, and using fast hosting services, you can enhance the speed of page loading times, which is crucial for aiding user engagement and satisfaction.
3. Create clear CTAs
From signing up to a newsletter, to buying a product or fixing a consultation, each of your website’s pages should have a clear call-to-action that visitors can follow to achieve their goals.
4. Use advanced strategies for SEO
Organic traffic can be a gamechanger for websites, and you likely won’t achieve this in significant numbers if you don’t take advantage of SEO. For effective search engine optimization, focus on local SEO, voice search, and structured data markup.
5. Showcase client testimonials
As has long been the case, many customers make purchases based upon the reviews and testimonials they’ve read online, and you can help build trust in your brand by showcasing client testimonials and adding case studies that highlight your successes.
6. Use interactive elements
From live chat and dynamic content, to interactive quizzes, features like these are a great way to keep users engaged and interested, and ideally, to drive conversions.
7. Focus on actionable content
When you provide users with content of a high quality, and which is actionable, you can help them learn while also persuading them to become a customer. Use headlines that are clear and which stand out, create interesting and factually correct blog posts, and showcase your brand through video content.
8. Integrate tools for marketing and analytics
With the use of such tools as CRM integration, Google Analytics and email automation, you can truly make the most of your website’s potential.
9. Make your website secure
Helping to protect your business and your customers, having a secure website is paramount, particularly for ecommerce sites. Consider installing SSL certificates to help enable HTTPS, update your themes, plugins and core systems on a regular basis, and use malware scanners and firewalls to spot and stop potential threats.
10. Partner up with pro’s
It isn’t easy to design and build a website that’s high-converting, much less quick, and without the expertise and breadth of knowledge possessed by professionals in web design in Surrey BC, you may well struggle to achieve your goals.
Focus on making your website more than a mere digital storefront by following the steps outlined above, and with expert help, you’ll soon find that you’re connecting better with users, and boosting revenue.