If you’re a Canadian business owner without a website to promote your wares, you could be missing out on the chance to expand your customer base, and showcase what you do best.

Whatever the size of your business, whichever industry it’s a part of, and whether you sell things online or not, a website that is eye catching, informative, and easy to use, is a must have for every business. And yet so many smaller businesses in Canada still haven’t invested in one – and here’s a quick head’s up: it doesn’t even cost that much.

A great website combined with expert digital marketing services from an experienced firm, can be a gamechanger, and here are 4 reasons why:

  1. Most of your customers are likely online

Nowadays, more and more people go straight to their mobile devices or computers when researching items to buy, or to find out more about a company or brand. If those customers don’t find you there, they may never find you! Get your business where your customers are, and you will notice an increase an interest in your products or services, and hopefully an increase in sales, too.

With a modern, stylish, and functional website that looks every bit as good as it is to use, you can help more people find you, and encourage more potential customers to shop from you. But it’s important to note that a website should never be an afterthought; something that you create simply because you’ve learned you should have one, and to which you put no real effort into designing and creating.

If you need help with this, there are plenty of incredible companies out there who will help you create a powerful website that appeals to your target audience.

2. You’ll reach new audiences

Irrespective of whether you feel you have plenty of customers currently, a great website can help you attract more of them, and in the volatile and often fickle world of business, you never know when you might need them! Hiring a digital marketing firm can also help you learn more about your market, with the use of tracking data and tools.

3. It’s an affordable marketing method

Marketing, particularly by traditional means, can become costly, and for businesses who operate with tight margins, any opportunity to market themselves in a cost-effective way, should almost certainly be explored. Fortunately, well-designed websites provide an ideal opportunity for businesses of all kinds to shout about what they are selling, or offering, at a very low price. Try thinking of your website as a sales person who’s working hard to drum up trade, every day and every minute, of the year.

What’s even better about using your website as a marketing tool, is that you can assess the data related to customer visits, and adjust your efforts in order to target them in a more effective way. Couple this with a few campaigns on social media, and you could soon be beating the competition without your bank balance even shifting!

4. You can cement your brand

A stunning website is absolutely the best forum for you to showcase what you’re offering, explain to customers what it is that you do and why you’re doing it, and promote your business ahead of your competitors. Branding is vital for any businesses success, and getting it out there and putting your business in a strong position, is so simple when you’ve already got a great base (a professionally designed website) to splash it all over. 

If you haven’t yet taken steps to build a website for your business and brand, you’ve likely already missed out on a whole host of opportunities for growth and marketing. Fortunately, it’s never too late to do something about it, and with the help of a firm offering website design in Surrey, you could bewell on your way to unparallelled success, a lot quicker than you think.