Pay Per Click ads are often found at the top of the search engine results pages, (and to the right hand side of the list), and refer to a form of advertizing in which a business or promoter pays for visitors clicks to their ads on major websites or in search engines.

Often successful when executed properly by a ppc agency in Surrey, PPC advertizing can just as easily fail, however. Let’s look at it in a little more detail:

Just how effective is PPC advertizing?

PPC campaigns that aren’t successful, invariably fail due to inadequate strategy planning upfront. Because PPC is defined as ‘direct response advertizing,’ it means that there is a defined audience, an advert, and an offer to seal the deal. When a user clicks on an ad, they’re taken to a landing page (often on a website), but that isn’t enough. You want them to take action once they land there, such as by downloading an app, buying something, or signing up for a newsletter.

Audiences can be chosen according to a variety of factors, such as age, gender, location, likes and dislikes, and so on. Target your PPC strategy to the right audience, and you should enjoy success.

What does it take for a PPC campaign to be successful?

Once you understand what you’re selling, who you’re selling it to, and what the prospect can expect to benefit from, your PPC campaign is much more likely to succeed. Start a PPC ad campaign without having gained a comprehensive understanding of your target audience, and the whole thing could be a waste of time, money and resources.

Before you begin your campaign, think carefully about what action you want your target audience to take, and make it implicitly clear to them and easy to follow. For instance, a service provider such as an electrician, might want a potential customer to call them or complete a form to schedule a consultation or appointment. Naturally, the steps each type of business wants their target audience to take, will differ. Some may want them to get straight into buying their products, while others may want them to sign up for newsletters in which more marketing efforts can be made.

Figure out which particular part of the sales funnel you want to target, and then design the actions you want them to take, accordingly.

Designing great ads

Once you’ve understood what your target audience are looking for from a product or service, you can hone in on it when creating your ads, and tailor them to make sure they meet their needs. What outstanding feature of your products will customers get the most benefit from? By focusing on the benefits of whatever it is you’re trying to sell to them, you can come up with ads that are appealing to the right people, and which will encourage them to take the necessary action to become a customer, or potential customer at the very least. 

Don’t forget to test the ads

Who wants to spend money on an advertizing campaign that falls flat on its face from the get-go? It’s imperative that you test your ads before investing in money to run them on a bigger scale. Create an ad about price, and an ad about quality, for example, and see which gets the most positive response. Once you understand what your customers care about, it makes it easier to create impactful PPC campaigns that will help you boost growth and sales.

There is often a fine line between a successful PPC ad campaign, and one that is an abject failure, and without the help of professional digital marketing services in Surrey, lines between the two can become blurred. To ensure the success of your PPC ad campaign, enlist expert help; investing in your success, is always a smart move.