When someone visits your website for the first time, your aim is for that person to come back a second and third time, and ideally, for them to become a repeat visitor and customer. But turning them into a loyal customer, requires some effort on your part.
Help from a web development company in Surrey can ensure that every visit to your website, counts, and here are a few ways in which to do this:
Better understand the persona of potential buyers
Knowing who first or second time visitors to your website are and understanding what they want, is key to encouraging them to become buyers. The most effective way of doing this, is with the creation of buyer personas. Built up from research, data and a little guesswork, buyer personas detail their demographics, pain points, preferences and many other things.
Use social media analytics to help you create these personas, along with surveys and interviews with existing customers.
Better understanding your audience enables you to give them tailored experiences when they visit your website, making them feel as if you understand their needs, and value them.
Nail the basics
Anything that causes your website not to function smoothly can quickly and easily deter first time visitors. Make sure your site loads swiftly, is easy to navigate, and is mobile optimized to give early stage users the very best experience, and make them want to come back for more.
Be clear with your value proposition
When a visitor first lands on your site, they likely have a lot of questions they want answering. By giving them the clarity they need about your brand and products or services, you can give them all the right information to make a better informed decision about whether to buy from you. Avoid pressuring them into a sale at this early stage, but make sure you are equipping them to come back to you, should they want to.
Don’t over complicate things
Simplicity can be vital in helping persuade a potential customer that they should buy from you, but if they’re unable to understand the product information you’re providing them with in their early visits, they might not come back a second time.
Avoid sales pushes in early stage visits
By simply showing early stage visitors to your site that you can help solve their pain points, puts you in a better position to tempt them into buying from you. Pushing too hard for a sale without giving them genuine answers to their concerns, won’t make them trust you, and will likely send them shopping for a solution elsewhere.
Make yourself a credible, trustworthy provider of just what visitors to your site want or need, and the rest will take care of itself.
Highlight customer testimonials
Helping to paint a more vivid picture of your products and your brand as a whole, testimonials are a fantastic way to build up user trust. Connecting with site visitors on a personal level, they show products being used and enjoyed in real-life, and can resonate well with your audience.
Making each and every visit to your website count is made easier by working with a specialist in website development in Surrey. With their expertise and deep understanding of web design and development, they will ensure your website is functioning smoothly to help you attract users, and make them want to come back for more.