Social media is crucial for brand awareness, audience engagement, and business growth. Probably one of the biggest challenges businesses have in today’s times is keeping up with content creation. The key to building trust, maintaining engagement, and profoundly improving your social media presence is consistency. This article helps you with steps to take if you struggle to post regularly or don’t know what to share.
Set Clear Goals
Before you start, think about what you want to achieve with your social media marketing – Do you want more followers, website visits, or leads? This will give you direction, and you will be able to track content that actually matters.
For example, if your goal is to enlighten the reader then you would want to have how-to guides, tutorials, and information posts. Goals give direction to your content and most importantly keep you focused so that you don’t go astray.
Create a Content Calendar
A content calendar is perhaps one of the simplest yet most effective tools for organization. It lets you plan posts ahead and covers all different topics so that you do not overwhelm your audience. This is how to make one.
- Choose a format: You can use a spreadsheet, an app, or your project management tool like Trello or Asana.
- Weekly and monthly themes: Choose themes for your posts each week and month. For example, use “Motivation Monday” or “Product Tips Thursday.”
- Fill in the details: Fill in details about date, platform, and type of content, caption, hash tags, and illustrations.
By planning everything will be able to see at one glance what has to go up and avoid late-night stress.
Batch Create Your Content
Doing one by one post creation for social media is exceedingly tiresome. Batch-create your content instead. Dedicate a few hours or even a whole day on any given week to create all your posts in one go.
Example:
- Write all captions for the week at one sitting
- Edit and schedule all your visuals or videos at once
- Utilize Canva to design graphics, in batches
This also saves time, and you can always count on having content ready for posting.
Use Scheduling Tools
Tools to schedule social media posts include Buffer, Hoot suite, or Later. Using these tools lets you schedule your posts. This way, you can keep posting even on very busy days.
How Scheduling Helps
- You will post at optimal times for better engagement
- You are less likely to miss important dates or forget to post
- You free up time for other activities
Just make sure to log in periodically to interact with your followers and respond to comments.
Use Repurposed Content
You don’t need to reinvent the wheel. Save yourself some time and utilization of resources by repurposing existing posts.
The following are just some ideas:
- Blog posts turned into a series of social media posts
- Customer reviews or testimonials as content
- Share a classic that worked for you, but with new captions or images
Repurposing keeps your content fresh and new by preventing repetition.
Engage Your Audience
Consistency in posting is also a communication towards engaging with followers. It simply means responding to comments, asking questions, and engaging your audience in discussions. This helps in building a loyal community around your brand.
For instance,
- Create a poll or quiz that spurs interaction
- Respond fast and make yourself trustworthy
- Share user-generated content as a way of making users appreciate you
Now, as soon as one finds a brand, they are likely to stick with your content.
Keep Track of Your Performance
Now, in this final case, monitor your performance as well. Track what works and does not work for you. Use analytics from platforms like Instagram, Facebook, and LinkedIn to track your engagement and follower growth.
As indicated in the above result:
- Duplicate some of the best content that you have developed for your audience
- Align your strategy with platforms and formats through which the audience prefers to consume content
- Set achievable goals based on improvement
Evaluate regularly to know that efforts are fruitful and keep moving content strategy.
Ease of Consistency
Staying consistent with content creation on social media doesn’t have to become overwhelming. Clear goals, a content calendar, batch creation, and the use of scheduling tools make your process streamlined and will save your time. You can add extra value to your efforts by repurposing content and engaging with your audience.
We are here to help you in case you search for professional assistance with your social media strategy. As a Social Media Agency in Surrey, we help businesses build a strong online presence. We handle everything from content creation to strategy planning. As a small business owner or part of a large team, social media marketing skills from Surrey can help your brand. It will be a breath of fresh air. Contact us today to see how we can help!