Competition for business is tough in Canada, and as an emerging market, Canadian businesses without a website and strong online presence, typically flounder. For your business to get noticed in Canada, you must first establish your brand online, with a well-designed...

If you’re a Canadian business owner without a website to promote your wares, you could be missing out on the chance to expand your customer base, and showcase what you do best. Whatever the size of your business, whichever industry it’s a part of, and whether you sell...

A form of strategic advertizing that gives businesses the opportunity to reach a far wider audience, digital advertizing broadcasts ads and other materials of a promotional nature on websites, social media platforms, email, search engines and apps. When trying to...

Having proved that it’s here to stay, social media may have changed over the years, but it still offers businesses many advantages when it comes to marketing. If you’re looking to expand your reach to a wider audience through social media marketing, here are 9 ways in...

Pay Per Click ads are often found at the top of the search engine results pages, (and to the right hand side of the list), and refer to a form of advertizing in which a business or promoter pays for visitors clicks to their ads on major websites or in search engines....

Without an online presence, although a business may still be successful, it may be nowhere near as successful as it could be. Digital marketing has become something of a necessity for businesses in all sectors and industries, and if you haven’t yet adopted some...